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Gary Johnson; Bola88 Link marketing genius? Perhaps not

 

 

 

As more and more ideas get used up, there is less room for innovation in human life. After all, once someone invented the George Foreman grill (probably not old George) what’s the point in trying to think up something new to go above and beyond it.

 

(That said, the George Foreman is a superior version of the good old-fashioned Breville so maybe that’s a bad example.)

 

Regardless, as innovative ideas become more difficult to think of, it is becomes clearer to see why some ideas were never used in the first place.

 

On this subject, we come to Yeovil Town who took a rather different approach to the traditional pre-season squad photo.

 

The players did it whilst not wearing a shirt (it was a sunny day thankfully) to highlight the fact that the club have yet to pick up a shirt sponsor for the forthcoming season.

 

Manager Gary Johnson explains: “If we haven’t got a shirt sponsor then we can’t wear the shirt. There’s been a lot of interest but we need to make sure they are paying the right sort of money to be on our shirts. It is a little …

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