While Las Vegas casinos are moving online either half-heartedly or not at all, the UK’s number one casino group, Stanley Casinos Ltd, part of the Stanley Leisure Group, has gone fully interactive. Recognising that the Internet is the undeniable evolution of casino gaming, Stanley has brought its entire enterprise online at www.StanleyCasinos.com.
For terrestrial players the premiere site offers an interactive casino locator, a jackpot meter offering real time statistics on their cross-casino progressive stud poker jackpot, and a casino profiler showcasing all their 40 properties with information ranging from opening times to dress codes.
Topping the interactive playbill, www.StanleyCasinos.com has made its new site the launch pad for its three online casinos. All operating under the Stanley banner, the three online casinos embody the long-standing Stanley philosophy of “something for everybody.” Two of the online casinos mirror terrestrial counterparts while the third offers gamers a seriously entertaining suite of casino and non-casino games. These three interactive properties offer non-gamblers, recreational gamblers and professional gamblers three distinctly different experiences.
www.AcropolisCasinos.com is a non-download animated hoot for surfers who want to have a great time for as little as 10 pence per play. Games like rolling stones, chariot races, chess and darts amuse those who prefer games to gambling.
More traditional casino action can be found at www.StarCityCasinos.com, the group’s virtual incarnation of their vast land-based property – which will be the UK’s largest casino when it opens late 2003. The site offers total entertainment and big casino gambling.
Serious gamblers will immediately recognise www.CrockfordsCasinos.com, which is widely considered Europe’s finest terrestrial IDN Poker casino property. While only the world’s most elite players are privy to the exclusive London casino, Crockford’s online experience is open to anyone serious about winning.
Taking a clear lead in interactive gaming, Stanley is leveraging its technology and its traditional assets to blur the line between gambling online and off.
Never before has a traditional casino group taken such an aggressive approach online, but as Stanley explains, “The future of gaming is available in today’s technology, and we are keen to lead the way.”
